Who we are

Born and raised in the Coachella Valley of Mexican heritage we are the TRUjillo sisters sharing a dream. TRU Self Care Boutique represents the love and experiences for our culture, it’s traditions and vibrant colors. We invite you, to come and feel the warmth, welcoming atmosphere, empower yourself with items and practices to bring out your life's purpose, and see the beauty in the flawless work of Mexican artisans along with today’s talents from our local communities. It is a fusion of old traditions and modern simplicity with a touch of “Sabor a Mexico!” (a taste of Mexico!)

We are honored and blessed to build great working relationships with our current local and international artisans to showcase their impeccable work at both locations. We also invite you to our Coachella location and experience True Awakening Studio where you will learn and experience the great benefits of Reiki energy healing, beauty care and more.

We partner with ethical fair trade and small family businesses on many of our unique items. 

 Embrace your inner beauty, the rest just comes naturally!